Weeks 1-2: Planning and Initial Teasers

Goals: Finalize details, create marketing materials, and start building anticipation.

• Finalize Adventure Details: Confirm location, activities, itinerary, pricing, and availability.
• Create Marketing Materials: Develop high-quality images, videos, and descriptions highlighting the adventure's unique features.
• Teaser Posts: Share teaser content on Facebook, Instagram, and Twitter about the upcoming adventure.
  • Example Post: "Exciting news! Planning an amazing 2-night, 3-day adventure for creative minds. Stay tuned for more details! #BunkingAdventure #StayTuned"

Remarketing Setup:

• Install Meta Pixel: Ensure the Meta Pixel is installed on your website to track visitors.
• Audience Segmentation: Create custom audiences based on website visitors who viewed specific pages or spent a certain amount of time on the site.

Weeks 3-4: Launch and Promote

Goals: Officially announce the adventure and start promoting it actively.

• Launch Announcement: Post detailed information about the adventure on all social media platforms.
  • Example Post: "Join us for a 2-night, 3-day creative retreat! Enjoy painting, games, and more. Limited spots available, so book now! [link] #CreativeRetreat #BunkingAdventure"
• Email Marketing: Send an email to your subscriber list with all the details and a call to action.
• Facebook Event: Create a Facebook event and invite your followers.

Remarketing Activation:

• Initial Ads: Launch initial remarketing ads targeting users who visited the website but didn’t convert, highlighting the adventure details and limited spots.

Weeks 5-6: Content Marketing

Goals: Build engagement through valuable content and expand reach.

• Blog Posts: Write blog posts related to the adventure, such as "Top 5 Benefits of Creative Retreats" or "How to Prepare for an Arts & Games Adventure."
• Video Content: Share videos highlighting past adventures or showcasing the location and activities planned.
  • Example Video: A short tour of the adventure location or testimonials from previous attendees.
• Collaborations: Partner with local influencers or related businesses to share your adventure with their audience.

Remarketing Optimization:

• Content-Based Ads: Use blog posts and video content in remarketing ads to provide value and keep the audience engaged.

Weeks 7-8: Engagement and Interaction

Goals: Engage with potential participants and build a community around the adventure.

• Interactive Posts: Create polls, Q&A sessions, and countdown posts on social media.
  • Example Post: "What activity are you most excited about for our upcoming retreat? 🎨🍷 #BunkingAdventurePoll"
• Live Sessions: Host live sessions on Facebook or Instagram to answer questions and build excitement.
• User-Generated Content: Encourage followers to share their excitement and tag your event.

Remarketing Strategy:

• Engagement Ads: Use ads that promote interactive posts and live session replays to foster engagement and interest.

Weeks 9-10: Highlight and Incentivize

Goals: Highlight the urgency and offer incentives to encourage sign-ups.

• Limited-Time Offers: Provide early bird discounts or special offers for those who book within a specific timeframe.
  • Example Post: "Book your spot by [date] and get 10% off! Don't miss out on this incredible adventure. #EarlyBirdSpecial #BunkingAdventure"
• Spotlight Testimonials: Share testimonials and success stories from previous events to build credibility and excitement.

Remarketing Push:

• Discount Ads: Highlight limited-time offers and early bird discounts to drive conversions.

Weeks 11-12: Final Push

Goals: Fill any remaining spots and ensure participants are prepared.

• Reminder Posts: Share frequent reminders about the adventure and the remaining spots.
  • Example Post: "Only a few spots left! Join us for an unforgettable experience. #BunkingAdventure #LastChance"
• Direct Outreach: Personally reach out to interested individuals and past participants who might be interested.
• Checklist and Preparation Tips: Share a checklist or tips for preparing for the adventure to help participants get ready.

Remarketing Final Push:

• Urgency Ads: Use ads that emphasize the limited availability and the imminent adventure date to create a sense of urgency.

Ongoing: Monitor and Adjust

Goals: Continuously monitor engagement and adjust strategies as needed.

• Analytics: Use social media and website analytics to track engagement and adjust your strategy accordingly.
• Feedback: Collect feedback from potential participants to understand their concerns and interests.

By incorporating a Meta remarketing campaign, you can effectively keep potential participants engaged and remind them of the opportunity to join your adventure, increasing the likelihood of filling all available spots. Good luck with your marketing efforts!